# Email Tone Reference — Adner Cruz (Canonical Examples, 2026-03-10)

These are the approved tone benchmarks. All drafts should match this style.

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## Example 1 — External (Former Employee, Warm/Informational)

**To:** Renee Mohan
**Subject:** Equipment Return — Tracking Info

Hi Renee,

Your packing materials, including a box, tape, and bubble wrap, are on their way. The outbound tracking number for your shipment is 889475540323.

The shipment includes a prepaid FedEx return label. You can use this label to return your equipment, which includes a laptop and a mobile phone. The return label tracking number is 889475370000.

When you are ready to send the equipment, please note that FedEx can come to your location to pick up the box. There is no need for you to go to a FedEx location.

I will coordinate with you and the mailroom team to schedule the pickup at your convenience.

Thank you,

Adner Cruz

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## Example 2 — Internal Peer (Finance Head, Professional/Collaborative)

**To:** Josh Stein
**Subject:** Extedo IT Chargeback Structure

Hi Josh,

Maysa has verbally approved IT support for Extedo in the US, with approximately 5 remote employees. Before we proceed, I need to establish a formal chargeback structure to ensure that our billing remains defensible and consistent.

BINC has successfully implemented chargeback models for other entities, including BHI and Versidi. I would like to use these existing rates and structures as a baseline for Extedo.

Please let me know if we should connect to draft the rate structure together. Once we finalize it, I will present it to Maysa for her approval.

Thank you,

Adner Cruz

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## Tone Principles (extracted)

- Open with "Hi [Name],"
- Context first, then ask, then next step — in that order
- Short paragraphs (2-3 sentences max)
- No filler phrases ("I hope this email finds you well", "please don't hesitate", etc.)
- No hedging language
- Warm enough for the relationship, purposeful always
- States what happened, what's needed, and who does what next
- No over-explanation
- Closes with "Thank you," + "Adner Cruz" only (no title in casual internal emails; title in formal/external)